Crafting Digital Products With Focus, Intent, and Impact. Guiding Cross-Functional Teams From Ideation to Launch.
Selected Products
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SixFlags Qiddiya City: Saudi Giga Project
From Desert Dunes to Record-Breaking Thrills
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Openbank: Launching Openbank U.S.
From Zero to $2B in Deposits - In Just 10 Weeks
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Zinia: Scaling Zinia BNPL
From Unnamed Pilot to a Digital Powerhouse
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IKEA: Reimagining IKEA Retail
From Cardboard Models to an Immersive Destination
BA SideQuest
For a while, I stepped away from Product. Not to leave it behind, but to understand it better, to learn what really happens between the vision and the release.
That detour took me deep into the trenches of analysis and systems, from global banks to the heart of Saudi Arabia, where under Vision 2030, I was entrusted to design and lead a Business Analyst Bootcamp for the Qiddiya Investment Company, one of the Kingdom’s largest national giga-projects.
From Product to Analysis and Back: Earning my BA Stripes
Every Product Has a Story.
So Does Every Product Manager.
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